READY TO TAKE YOUR STORE TO THE NEXT LEVEL?


Discover 5 CORE Pillars To Explode Your Sales And Build A Profitable And Scalable Retail + ecommerce Business

READY TO TAKE YOUR STORE TO THE NEXT LEVEL?

Discover 5 CORE Pillars To Explode Your Sales And Build A Profitable And Scalable Retail + eCommerce Business

How A Store Owner Built a Retail Empire And Saved Her Small Town…

Starting a retail business takes guts and tenacity. But scaling a retail business is an entirely different ballgame.

It’s no longer about building a brand-new business, or owning a company, or quitting the 9-5…

It’s about living like a CEO in the truest sense…about getting rewarded by your business…about having control and clarity over your business decisions… And enjoying the same rewards as other retail CEOs.

Easier said than done, right?

How many retail or eCom business owners today are working endless hours on their “business”?

Sacrificing key moments of life with their kids or spouse? Missing out on get-togethers and holidays and parties?

Tightening the ropes on their budget because they need more stock or more space or more ad spend or another marketing course.

And yet…after all that sacrifice of time, energy, and money… You’re like an overworked, underpaid shopkeeper running breathlessly on the treadmill of success without reward.

Stephanie's Story

When I met Stephanie she was putting out little fires every day, trying to be everything to everyone, struggling to attract customers, and was constantly overstressed and overworked…

Until she came across Scale Your Store.

With this program, she discovered the 5 Core Pillars of retail success.

And in just a few months, she was able to supercharge her sales, manage her inventory, attract her ideal customers, and create a high-converting marketing plan that helped her make more money on demand.

Now instead of leaving her store disappointed, people come to her small town just so they can shop at her store Gigis & Docs.

She no longer works 70+ hours a week but has a staff that helps her run her entire business while she focuses on setting up her second business.

In her own words, Scale Your Store “changed my life”. Without any guesswork, magic bullets, or quick fixes.Simply by learning the 5 core pillars that can help ANY retail owner profitably scale their business to 7-figure months.

How A Store Owner Built a Retail Empire And Saved Her Small Town…

Starting a retail business takes guts and tenacity. But scaling a retail business is an entirely different ballgame.

It’s no longer about building a brand-new business, or owning a company, or quitting the 9-5…

It’s about living like a CEO in the truest sense…about getting rewarded by your business…about having control and clarity over your business decisions… And enjoying the same rewards as other retail CEOs.

Easier said than done, right?

How many retail or eCom business owners today are working endless hours on their “business”?

Sacrificing key moments of life with their kids or spouse? Missing out on get-togethers and holidays and parties?

Tightening the ropes on their budget because they need more stock or more space or more ad spend or another marketing course.

And yet…after all that sacrifice of time, energy, and money… You’re like an overworked, underpaid shopkeeper running breathlessly on the treadmill of success without reward.

Stephanie's Story

When I met Stephanie she was putting out little fires every day, trying to be everything to everyone, struggling to attract customers, and was constantly overstressed and overworked…

Until she came across Scale Your Store.

With this program, she discovered the 5 Core Pillars of retail success.

And in just a few months, she was able to supercharge her sales, manage her inventory, attract her ideal customers, and create a high-converting marketing plan that helped her make more money on demand.

Now instead of leaving her store disappointed, people come to her small town just so they can shop at her store Gigis & Docs.

She no longer works 70+ hours a week but has a staff that helps her run her entire business while she focuses on setting up her second business.

In her own words, Scale Your Store “changed my life”. Without any guesswork, magic bullets, or quick fixes.Simply by learning the 5 core pillars that can help ANY retail owner profitably scale their business to 7-figure months.

"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone. Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!"


Stephanie, Gigis & Docs

"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone. Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!"


Stephanie, Gigis & Docs

Why I Created Scale Your Store...

When I started my business, I was exactly where you are.


I had stock but no sales, a business but no profit, I was a CEO but also the most overworked and underpaid employee, and I hated being stuck on the hamster wheel of hope…


I felt guilty for giving my store so much of my time but having nothing to show for it. I was constantly stressed, insecure about my business, and no matter what I did, I couldn’t get customers through the door.

But after spending years grappling with inventory, marketing, promotions, and old, stale stock….I decided there had to be a better, more profitable way to run a store.

So I went looking for a solution. And after going through what felt like ages of trial and error, and spending a lot of time and money to find a fail-proof formula to scale…


I discovered the 5 CORE pillars to scale my store profitably and consistently. What’s even better is I discovered that these 5 CORE pillars are the same for every retail and eCom business. You could be selling tights or lingerie or shoes or toilet seats or scrunchies – any range of products…

And these 5 CORE PILLARS are ultimately the difference between retail businesses that are barely surviving and those that are scaling to multi-millions.


It’s like having a ready-made formula for retail success no matter the niche.


And I won’t lie, I considered keeping it all to myself…

It never hurts knowing a secret no one else is in on. Especially, if it’s a money making secret. But every day I’d meet retailers and see them struggling.


Independent business owners who had wonderful things stocked in their store but needed the right strategy to sell them…


People who were wasting thousands of dollars on marketing spend without tangible results. Businesses that with the right tools and resources could scale to millions of dollars.

And I thought to myself, “If I know how to help these retailers save their businesses, then I must.”

So first, I started with 1-on-1 coaching and consultations. But I could only provide 1-on-1 coaching to so many businesses at a time. It became clear that if I wanted to get this information in as many hands as possible, I had to package all my lessons in a single, easy-to-consume product.

And that led me to create Scale Your Store.

A comprehensive training program for retailers who want to run a successful, profitable, and future-facing business.

Why I Created Scale Your Store...

When I started my business, I was exactly where you are.


I had stock but no sales, a business but no profit, I was a CEO but also the most overworked and underpaid employee, and I hated being stuck on the hamster wheel of hope…


I felt guilty for giving my store so much of my time but having nothing to show for it. I was constantly stressed, insecure about my business, and no matter what I did, I couldn’t get customers through the door.

But after spending years grappling with inventory, marketing, promotions, and old, stale stock….I decided there had to be a better, more profitable way to run a store.

So I went looking for a solution. And after going through what felt like ages of trial and error, and spending a lot of time and money to find a fail-proof formula to scale…


I discovered the 5 CORE pillars to scale my store profitably and consistently. What’s even better is I discovered that these 5 CORE pillars are the same for every retail and eCom business. You could be selling tights or lingerie or shoes or toilet seats or scrunchies – any range of products…

And these 5 CORE PILLARS are ultimately the difference between retail businesses that are barely surviving and those that are scaling to multi-millions.


It’s like having a ready-made formula for retail success no matter the niche.


And I won’t lie, I considered keeping it all to myself…

It never hurts knowing a secret no one else is in on. Especially, if it’s a money making secret. But every day I’d meet retailers and see them struggling.


Independent business owners who had wonderful things stocked in their store but needed the right strategy to sell them…


People who were wasting thousands of dollars on marketing spend without tangible results. Businesses that with the right tools and resources could scale to millions of dollars.

And I thought to myself, “If I know how to help these retailers save their businesses, then I must.”

So first, I started with 1-on-1 coaching and consultations. But I could only provide 1-on-1 coaching to so many businesses at a time. It became clear that if I wanted to get this information in as many hands as possible, I had to package all my lessons in a single, easy-to-consume product.

And that led me to create Scale Your Store.

A comprehensive training program for retailers who want to run a successful, profitable, and future-facing business.

Hey there, I'm Salena...

I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.


I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.


If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.


Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.


I look forward to seeing you inside Scale Your Store.

Hey there, I'm Salena...

I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.


I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.


If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.


Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.


I look forward to seeing you inside Scale Your Store.

Is This The Answer You've Been Looking For?

Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful and profitable retail business.


Scale Your Store is right for you if you're a ...

Is This The Answer You've Been Looking For?

Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful, profitable and future-facing business.


Scale Your Store is right for you if you are a...

Brick+Mortar Store Owner

Whether you're a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!)...


Scale Your Store will help you reach a broader audience and expand your in-store and online revenue streams.

eCommerce Store Owner

Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes...


We've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers.


We'd love to do the same for you.

Product Developer

From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills...


But also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.

Brick+Mortar Store Owner

Whether you're a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!)...


Scale Your Store will help you reach a broader audience and expand your in-store and online revenue streams.

eCommerce Store Owner

Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes...


We've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers.


We'd love to do the same for you.

Product Developer

From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills...


But also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.

ALL THE DETAILS

Here's What You Get Inside The Scale Your Store Training...

Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.

Focus on Your Growth

Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.

  • Comprehensive Retail Review
  • Personal 15-minute Retail Strategy session
  • Scale Your Store Roadmap

SETTING YOURSELF UP

Where you are now is not where you're going...

  • Assess your whole business to see which pillar is holding you back.
  • Deep dive into where you're at right now; what's working, what's not and what needs to change.
  • Reignite your passion with big picture goals, visions and plans for the future.
  • Make a game plan for what needs to change so you can go from where you are now to where you dream of.
  • Meet with one of our professional retail strategists to create an action plan.

Manage your money

Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.

  • Foundational figures + profit health check
  • Inventory management and how it's impacting your profitability
  • The easy way to make money on demand

Supercharge Your Sales

Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.

  • 5 game plans to boost sales
  • Simple hacks to optimise conversions online or in store
  • Sales psychology 101 and how to use it to your advantage

Attract Your Dream Buyers

Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.

  • Define your entire customer journey
  • Your secret weapon to catch, convert and keep your best customers
  • Using analytics and statistics to boost sales

Master Your Marketing

Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.

  • The power of marketing motivators and customer currency
  • Craft your marketing plan and budget
  • Know if your marketing is doing the heavy lifting and achieving

Boost Your Success

Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!

  • Become a brand not just a store
  • Position yourself for maximum impact
  • Bonus brand audit and style guide template

ALL THE DETAILS

Here's What You Get Inside The Scale Your Store Training...

Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.

Focus on Your Growth

Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.

  • Comprehensive Retail Review
  • Personal 15-minute Retail Strategy session
  • Scale Your Store Roadmap

Manage your money

Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.

  • Foundational figures + profit health check
  • Inventory management and how it's impacting your profitability
  • The easy way to make money on demand

Supercharge Your Sales

Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.

  • 5 game plans to boost sales
  • Simple hacks to optimise conversions online or in store
  • Sales psychology 101 and how to use it to your advantage

Attract Your Dream Buyers

Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.

  • Define your entire customer journey
  • Your secret weapon to catch, convert and keep your best customers
  • Using analytics and statistics to boost sales

Master Your Marketing

Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.

  • The power of marketing motivators and customer currency
  • Craft your marketing plan and budget
  • Know if your marketing is doing the heavy lifting and achieving

Boost Your Success

Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!

  • Become a brand not just a store
  • Position yourself for maximum impact
  • Bonus brand audit and style guide template

PLUS When You Join Scale Your Store Today You'll Also Receive...

7 Module SYS Program

Value $1,497

Templates & Tools

Value $997

Lifetime Course Access

Value $1,497

1:1 Strategy Session

$495

Retailer Community

Value $497

Self Paced Online Learning

Priceless

Free Live Rounds

Value $1,497

Risk-Free Guarantee

Priceless

Total Value: $6,480

Normally $2,997

PLUS When You Join Scale Your Store Today You'll Also Receive...

7 Module SYS Program

Value $1,497

Templates & Tools

Value $997

Lifetime Course Access

Value $1,497

1:1 Strategy Session

$495

Retailer Community

Value $497

Self Paced Online Learning

Priceless

Free Live Rounds

Value $1,497

Risk-Free Guarantee

Priceless

Total Value: $6,480

Normally $2,997

But I've already Spent So Much On Courses!

How is yours any different?

Scale Your Store isn’t just another marketing course.


It introduces you to 5 Core Pillars of retail success and gives you a step-by-step blueprint that will take your business from barely surviving to consistently thriving and scaling.


We don’t think marketing is the reason why you’re not making any sales…


Running a store isn’t about just one aspect of a business, it’s about building a strong foundation based on all 5 Core Pillars.


When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy, and money on those that will create the most impact.


Time and time again.


And that’s why Scale Your Store is exactly what you need to reach your customers, generate sales on demand, and become a successful retail CEO.


Plus, if you think you need more than just a course to scale your store…


You can get Scale Your Store PLUS which also includes our Million Dollar Mentorship program to walk you through every step of your retail success.

Our Risk-Free Guarantee

We back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund within the first 14 days if you decide this course is not for you. Simply turn in your completed worksheets from the available modules within the 14-day window and tell us what didn't work.


We know if you put in the work, you'll get the results. If that doesn't happen, we'll happily refund your money.

Plus these BONUSES only when you join at Reed

Ticket to our exclusive event The Retail Academy Live

Value $1,500

Pay In Australian Dollars and save the exchange rate

Value $495

Three months of small group coaching with Salena

Value $3,000

30-minute Hot Seat session with our team

Value $997

But I've already Spent So Much On Courses!

How is yours any different?

Scale Your Store isn’t just another marketing course.


It introduces you to 5 Core Pillars of retail success and gives you a step-by-step blueprint that will take your business from barely surviving to consistently thriving and scaling.


We don’t think marketing is the reason why you’re not making any sales…


Running a store isn’t about just one aspect of a business, it’s about building a strong foundation based on all 5 Core Pillars.


When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy, and money on those that will create the most impact.


Time and time again.


And that’s why Scale Your Store is exactly what you need to reach your customers, generate sales on demand, and become a successful retail CEO.


Plus, if you think you need more than just a course to scale your store…


You can get Scale Your Store PLUS which also includes our Million Dollar Mentorship program to walk you through every step of your retail success.

Do We Offer A Money-Back Guarantee?

We back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund within the first 14 days if you decide this course is not for you.


Simply turn in your completed worksheets from the available modules within the 14-day window and tell us what didn't work.


We know if you put in the work, you'll get the results. If that doesn't happen, we'll happily refund your money.

Join Scale Your Store Today

Choose the package that works best for you and your business and you can be in the portal working on your first module TODAY.

SCALE YOUR STORE

$1,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free guarantee


** All prices are in USD. GST will be applied in Australia

SCALE YOUR STORE +
6-Month Retail Accelerator Mentorship

  • Full Scale Your Store program

  • Downloadable workbooks & resources

  • Private Facebook group

  • Lifetime access

  • Access all live training

  • Convenient online portal

  • 15-minute retail strategy session

  • Risk-Free guarantee

  • 1:1 full strategy session and 90-day planning workshop

  • 6 months mentorship

  • 2 x 1:1 coaching calls over six months

  • Group accountability sessions

  • Monthly training with industry professionals

  • Discounts on partner products

  • Weekly ask me anything sessions


** All prices are in USD. GST will be applied in Australia

Join Scale Your Store Today

Choose the package that works best for you and your business and you can be in the portal working on your first module TODAY.

SCALE YOUR STORE

$1,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free guarantee


** All prices are in USD. GST will be applied in Australia

SCALE YOUR STORE +
6-Month Retail Accelerator Mentorship

  • Full Scale Your Store program

  • Downloadable workbooks & resources

  • Private Facebook group

  • Lifetime access

  • Access all live training

  • Convenient online portal

  • 15-minute retail strategy session

  • Risk-Free guarantee

  • 1:1 full strategy session and 90-day planning workshop

  • 6 months mentorship

  • 2 x 1:1 coaching calls over six months

  • Group accountability sessions

  • Monthly training with industry professionals

  • Discounts on partner products

  • Weekly ask me anything sessions


** All prices are in USD. GST will be applied in Australia

Frequently Asked Questions

Is there a difference between Scale Your Store and Scale Your Store LIVE?

Once or twice a year (depending on my capacity) I run a live version of Scale Your Store, including mentoring, coaching, live workshops and more.


But why wait? You can jump in now, work your way through the seven Scale Your Store modules at your own pace AND you will still get access to any Scale Your Store LIVE rounds that are held in the future - it's 100% win:win!



What makes SYS different from a marketing course?

Scale Your Store is NOT a marketing course! Many students have spent a lot of money on marketing courses because they "think" marketing is their issue, only to find this "quick fix" provides nothing more than the same average results.


Without addressing their money, customers, sales and impact pillars they're simply marketing the same old rickety business. It's a bit like trying to put a shiny roof on a bunch of sticks instead of a strong foundation.



Why do I need to know about all five pillars of my business?

Most business owners fall into one of two categories; those who think 'everything' is wrong in their business (which keeps them stuck doing nothing) or those who have thrown all their resources blindly at the one thing thinking it will be a silver bullet (which it never is!).


Assessing and addressing all the foundational pillars of your business means you can discover exactly what is and isn't working, so you can spend your time, money and energy changing only the things that will have the most impact on your profit and lifestyle.



Will I be able to use the tools in Scale Your Store for more than the time of the program?

100% Yes!! We give you lifetime access so you can take your time to implement any or all of the strategies we go through PLUS you can go back and assess your business time and time again. As your business grows and evolves and your weak points change you can continue working on the pillars that are going to make the biggest difference.



Do you guarantee I'll get results?

Short answer, No. Whilst we can provide you with the structure, the proven strategies and the framework to facilitate change in your business, only YOU can ensure you get results. Those students who have made a serious commitment to working through each module and allowing themselves to be both vulnerable and fearless have seen exceptional results.



Does this only work for eCommerce businesses?

Unlike many professionals working in the retail consultancy space, our team have experience running both brick and mortar, eCommerce AND product development businesses. We're passionate about providing strategies that bridge the divide between the three so you can harness the power of them all.



Times are tough. What could you possibly teach me that will make any difference?

You're right, times are tough for many retailers. But we know for a FACT there are LOTS of customers out there with money to spend. Over the past twelve months, we've seen loads of retailers do an amazing job of selling to their people in a genuine, sensitive and passionate way and are proud to call many of them our students and clients.


Now more than ever you owe it to yourself to be ahead of the curve if you're going to build a business that's fit to face the future.

"This program is exactly what you've been looking for if you're a serious, ambitious retailer who is ready to dig deep, do the hard work and enjoy the rewards."

If you like skipping to the end, this is for you:


Scale Your Store is a comprehensive training program based on 5 CORE PILLARS of retail success which can explode your sales and scale your retail business to 7-figures.


And if you want more than a training program, then Scale Your Store PLUS gives you the added benefit of our Million Dollar Mentorship Program where you can get LIVE exclusive coaching from Salena and get mentored to become a booming retail success!


If you like skipping to the end, this is for you:


Scale Your Store is a comprehensive training program based on 5 CORE PILLARS of retail success which can explode your sales and scale your retail business to 7-figures.


And if you want more than a training program, then Scale Your Store PLUS gives you the added benefit of our Million Dollar Mentorship Program where you can get LIVE exclusive coaching from Salena and get mentored to become a booming retail success!


Join Scale Your Store Today

Don't let another year go past before you decide to take your business seriously.

SCALE YOUR STORE

4 monthly payments of $497


** All prices are in USD. GST will be applied in Australia

SCALE YOUR STORE PLUS

$1497 + 2 payments $1748.50


** All prices are in USD. GST will be applied in Australia

Join Scale Your Store Today

Don't let another year go past before you decide to take your business seriously.

SCALE YOUR STORE

4 monthly payments of $497


** All prices are in USD. GST will be applied in Australia

SCALE YOUR STORE PLUS

$1497 + 2 payments $1748.50


** All prices are in USD. GST will be applied in Australia

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