READY TO TAKE YOUR STORE TO THE NEXT LEVEL?
Explode Your Sales
& Scale Your Retail/Ecommerce business Guaranteed
READY TO TAKE YOUR STORE TO THE NEXT LEVEL?
Discover 5 CORE Pillars To Explode Your Sales And Build A Profitable And Scalable Retail + eCommerce Business
How A Store Owner Built a Retail Empire And Saved Her Small Town…
Starting a retail business takes guts and tenacity. But scaling a retail business is an entirely different ballgame.
It’s no longer about building a brand-new business, or owning a company, or quitting the 9-5…
It’s about living like a CEO in the truest sense…about getting rewarded by your business…about having control and clarity over your business decisions… And enjoying the same rewards as other retail CEOs.
Easier said than done, right?
How many retail or eCom business owners today are working endless hours on their “business”?
Sacrificing key moments of life with their kids or spouse? Missing out on get-togethers and holidays and parties?
Tightening the ropes on their budget because they need more stock or more space or more ad spend or another marketing course.
And yet…after all that sacrifice of time, energy, and money… You’re like an overworked, underpaid shopkeeper running breathlessly on the treadmill of success without reward.
Stephanie's Story
When I met Stephanie she was putting out little fires every day, trying to be everything to everyone, struggling to attract customers, and was constantly overstressed and overworked…
Until she came across Scale Your Store.
With this program, she discovered the 5 Core Pillars of Retail Success.
And in just a few months, she was able to supercharge her sales, manage her inventory, attract her ideal customers, and create a high-converting marketing plan that helped her make more money on demand.
Now instead of leaving her store disappointed, people come to her small town just so they can shop at her store.
She no longer works 70+ hours a week but has a staff that helps her run her entire business while she focuses on setting up her second business.
In her own words, Scale Your Store “changed my life”.
Without any guesswork, magic bullets, or quick fixes. Simply by learning the 5 Core Pillars that can help ANY retail/ecommerce owner profitably scale their business to 7-figure months.
How A Store Owner Built a Retail Empire And Saved Her Small Town…
Starting a retail business takes guts and tenacity. But scaling a retail business is an entirely different ballgame.
It’s no longer about building a brand-new business, or owning a company, or quitting the 9-5…
It’s about living like a CEO in the truest sense…about getting rewarded by your business…about having control and clarity over your business decisions… And enjoying the same rewards as other retail CEOs.
Easier said than done, right?
How many retail or eCom business owners today are working endless hours on their “business”?
Sacrificing key moments of life with their kids or spouse? Missing out on get-togethers and holidays and parties?
Tightening the ropes on their budget because they need more stock or more space or more ad spend or another marketing course.
And yet…after all that sacrifice of time, energy, and money… You’re like an overworked, underpaid shopkeeper running breathlessly on the treadmill of success without reward.
Stephanie's Story
When I met Stephanie she was putting out little fires every day, trying to be everything to everyone, struggling to attract customers, and was constantly overstressed and overworked…
Until she came across Scale Your Store.
With this program, she discovered the 5 Core Pillars of retail success.
And in just a few months, she was able to supercharge her sales, manage her inventory, attract her ideal customers, and create a high-converting marketing plan that helped her make more money on demand.
Now instead of leaving her store disappointed, people come to her small town just so they can shop at her store Gigis & Docs.
She no longer works 70+ hours a week but has a staff that helps her run her entire business while she focuses on setting up her second business.
In her own words, Scale Your Store “changed my life”. Without any guesswork, magic bullets, or quick fixes.Simply by learning the 5 core pillars that can help ANY retail owner profitably scale their business to 7-figure months.
"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone. Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!"
Stephanie, Gigis & Docs
"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone. Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!"
Stephanie, Gigis & Docs
Why I Created Scale Your Store...
When I started my business, I was exactly where you are.
I had stock but no sales, a business but no profit, I was a CEO but also the most overworked and underpaid employee, and I hated being stuck on the hamster wheel of hope…
I felt guilty for giving my store so much of my time but having nothing to show for it. I was constantly stressed, insecure about my business, and no matter what I did, I couldn’t get customers through the door.
But after spending years grappling with inventory, marketing, promotions, and old, stale stock….I decided there had to be a better, more profitable way to run a store.
So I went looking for a solution. And after going through what felt like ages of trial and error, and spending a lot of time and money to find a fail-proof formula to scale…
I discovered the 5 CORE pillars to scale my store profitably and consistently. What’s even better is I discovered that these 5 CORE pillars are the same for every retail and eCom business. You could be selling tights or lingerie or shoes or toilet seats or scrunchies – any range of products…
And these 5 CORE PILLARS are ultimately the difference between retail businesses that are barely surviving and those that are scaling to multi-millions.
It’s like having a ready-made formula for retail success no matter the niche.
And I won’t lie, I considered keeping it all to myself…
It never hurts knowing a secret no one else is in on. Especially, if it’s a money making secret. But every day I’d meet retailers and see them struggling.
Independent business owners who had wonderful things stocked in their store but needed the right strategy to sell them…
People who were wasting thousands of dollars on marketing spend without tangible results. Businesses that with the right tools and resources could scale to millions of dollars.
And I thought to myself, “If I know how to help these retailers save their businesses, then I must.”
So first, I started with 1-on-1 coaching and consultations. But I could only provide 1-on-1 coaching to so many businesses at a time. It became clear that if I wanted to get this information in as many hands as possible, I had to package all my lessons in a single, easy-to-consume product.
And that led me to create Scale Your Store.
A comprehensive training program for retailers who want to run a successful, profitable, and future-facing business.
Why I Created Scale Your Store...
When I started my business, I was exactly where you are.
I had stock but no sales, a business but no profit, I was a CEO but also the most overworked and underpaid employee, and I hated being stuck on the hamster wheel of hope…
I felt guilty for giving my store so much of my time but having nothing to show for it. I was constantly stressed, insecure about my business, and no matter what I did, I couldn’t get customers through the door.
But after spending years grappling with inventory, marketing, promotions, and old, stale stock….I decided there had to be a better, more profitable way to run a store.
So I went looking for a solution. And after going through what felt like ages of trial and error, and spending a lot of time and money to find a fail-proof formula to scale…
I discovered the 5 CORE pillars to scale my store profitably and consistently. What’s even better is I discovered that these 5 CORE pillars are the same for every retail and eCom business. You could be selling tights or lingerie or shoes or toilet seats or scrunchies – any range of products…
And these 5 CORE PILLARS are ultimately the difference between retail businesses that are barely surviving and those that are scaling to multi-millions.
It’s like having a ready-made formula for retail success no matter the niche.
And I won’t lie, I considered keeping it all to myself…
It never hurts knowing a secret no one else is in on. Especially, if it’s a money making secret. But every day I’d meet retailers and see them struggling.
Independent business owners who had wonderful things stocked in their store but needed the right strategy to sell them…
People who were wasting thousands of dollars on marketing spend without tangible results. Businesses that with the right tools and resources could scale to millions of dollars.
And I thought to myself, “If I know how to help these retailers save their businesses, then I must.”
So first, I started with 1-on-1 coaching and consultations. But I could only provide 1-on-1 coaching to so many businesses at a time. It became clear that if I wanted to get this information in as many hands as possible, I had to package all my lessons in a single, easy-to-consume product.
And that led me to create Scale Your Store.
A comprehensive training program for retailers who want to run a successful, profitable, and future-facing business.
Hey there, I'm Salena...
I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.
I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.
If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.
Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.
I look forward to seeing you inside Scale Your Store.
Hey there, I'm Salena...
I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.
I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.
If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.
Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.
I look forward to seeing you inside Scale Your Store.
Is This The Answer You've Been Looking For?
Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful and profitable retail business.
Scale Your Store is right for you if you're a ...
Is This The Answer You've Been Looking For?
Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful, profitable and future-facing business.
Scale Your Store is right for you if you are a...
Brick+Mortar Store Owner
Whether you're a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!)...
Scale Your Store will help you reach a broader audience and expand your in-store and online revenue streams.
eCommerce Store Owner
Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes...
We've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers.
We'd love to do the same for you.
Product Developer
From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills...
But also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.
Brick+Mortar Store Owner
Whether you're a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!)...
Scale Your Store will help you reach a broader audience and expand your in-store and online revenue streams.
eCommerce Store Owner
Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes...
We've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers.
We'd love to do the same for you.
Product Developer
From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills...
But also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.
ALL THE DETAILS
Here's What You Get Inside The Scale Your Store Training...
Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.
Focus on Your Growth
Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.
Comprehensive Retail Review
Personal 1-1 Retail Strategy session
Reverse Engineer Your 7 Figure Roadmap
SETTING YOURSELF UP
Where you are now is not where you're going...
Assess your whole business to see which pillar is holding you back.
Deep dive into where you're at right now; what's working, what's not and what needs to change.
Reignite your passion with big picture goals, visions and plans for the future.
Make a game plan for what needs to change so you can go from where you are now to where you dream of.
Meet with one of our professional retail strategists to create an action plan.
Make More money
Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.
The ridiculously simple tool that will increase your profits, sales & customers
Uncover exactly where your money is leaking and plug those leaks fast so you have more money in your bank account
Discover how to make money on demand
Supercharge Your Sales
Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.
My 5 "game plans" to boost sales fast
Simple hacks to optimise conversions online or in store
How to sell more and have your customers love you for it (I call this sales psychology 101)
Attract Your Dream Buyers
Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.
Get clear on how to meet your customers where they're at in their buying journey
Your secret weapon to catch, convert and keep your best customers
Use your data to make more sales, more often
Master Your Marketing
Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.
Understand what makes your Ultimate Customer buy so you create the right offer, for the right person at the right time (ie more sales & more money)
I'll walk you through, step-by-step and show you how to create a high converting marketing plan
Create a marketing budget so you don't spend any more than you have to
Boost Your Success
Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!
Never suffer from website (or brand) shame again
Position your store for maximum impact
Discover how to get that all important "brand awareness" without spending money on ads
Boost your confidence and lift your CEO game
ALL THE DETAILS
Here's What You Get Inside The Scale Your Store Training...
Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.
Focus on Your Growth
Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.
Comprehensive Retail Review
Personal 1-1 Retail Strategy session
Reverse Engineer Your 7 Figure Roadmap
Make More money
Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.
The ridiculously simple tool that will increase your profits, sales & customers
Uncover exactly where your money is leaking and plug those leaks fast so you have more money in your bank account
Discover how to make money on demand
Supercharge Your Sales
Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.
My 5 "game plans" to boost sales fast
Simple hacks to optimise conversions online or in store
How to sell more and have your customers love you for it (I call this sales psychology 101)
Attract Your Dream Buyers
Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.
Get clear on how to meet your customers where they're at in their buying journey
Your secret weapon to catch, convert and keep your best customers
Use your data to make more sales, more often
Master Your Marketing
Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.
Understand what makes your Ultimate Customer buy so you create the right offer, for the right person at the right time (ie more sales & more money)
I'll walk you through, step-by-step and show you how to create a high converting marketing plan
Create a marketing budget so you don't spend any more than you have to
Boost Your Success
Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!
Never suffer from website (or brand) shame again
Position your store for maximum impact
Discover how to get that all important "brand awareness" without spending money on ads
Boost your confidence and lift your CEO game
PLUS When You Join Scale Your Store Today You'll Also Receive...
7 Module SYS Program
Value $1,988
Templates & Tools
Value $997
Live Event Golden Ticket
Value $1,500
Retailer Community
Value $497
Monthly Live Calls
Value $12,000
Risk-Free Guarantee
Priceless
New Strategies Every Quarter
Value $2,000
Total Value: $18,982
Normally $2,997
PLUS When You Join Scale Your Store Today You'll Also Receive...
7 Module SYS Program
Value $1,988
Monthly Live Calls
Value $12,000
New Strategies Every Quarter
$2,000
Live Event Golden Ticket
Value $1,500
Templates & Tools
Value $997
Retailer Community
Value $497
Risk-Free Guarantee
Priceless
Total Value: $18,982
Normally $2,997
But I've already Spent So Much On Courses!
How is yours any different?
Scale Your Store isn’t just another marketing course.
It introduces you to 5 Core Pillars of retail success and gives you a step-by-step blueprint that will take your business from barely surviving to consistently thriving and scaling.
We don’t think marketing is the reason why you’re not making any sales…
Running a store isn’t about just one aspect of a business, it’s about building a strong foundation based on all 5 Core Pillars.
When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy, and money on those that will create the most impact.
Time and time again.
And that’s why Scale Your Store is exactly what you need to reach your customers, generate sales on demand, and become a successful retail CEO.
My Risk-Free Guarantee
I know if you put in the work, you'll get the results.
If that doesn't happen, I'll happily refund your money.
I back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund if you don't make back the cost of your investment.
Plus these BONUSES only when you join at Reed
Ticket to our exclusive event The Retail Academy Live
Value $1,500
Pay In Australian Dollars and save the exchange rate
Value $495
Three months of small group coaching with Salena
Value $3,000
30-minute Hot Seat session with our team
Value $997
But I've already Spent So Much On Courses!
How is yours any different?
Scale Your Store isn’t just another marketing course.
It introduces you to 5 Core Pillars of Retail Success and gives you a step-by-step blueprint that will take your business from barely surviving to consistently thriving and growing.
I don’t think marketing is the reason why you’re not making any sales…
Running a business isn’t about just one aspect of a store, it’s about building a strong foundation based on all 5 Core Pillars.
When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy, and money on the actions that will create the most impact.
Time and time again.
And that’s why Scale Your Store is exactly what you need to increase your customers, generate sales on demand, and become a successful retail CEO.
My Risk-Free Guarantee
I know if you put in the work, you'll get the results.
If that doesn't happen, I'll happily refund your money.
I back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a
100% refund if you don't make back the cost of your investment.
Join Scale Your Store Today
Choose the package that works best for you and your business and you can be in the portal working on your business TODAY.
SCALE YOUR STORE
Full Scale Your Store program
Monthly Live Strategy Sessions
New Strategies Added Every Quarter
Downloadable Workbooks & Resources
Private Facebook Group
Access All Live Trainings and Updates
Convenient Online Portal
Risk-Free Guarantee
12 months access
BONUS: Live Event Ticket (value $1500)
TOTAL VALUE $18,982
THE 5X FRAMEWORK
Everything in the Scale Your Store program
PLUSCustomised Growth Roadmap
A Personal Strategy Coach to Work With You 1:1
Multiple Expert Sessions Each Week To Give You Personal Advice
Lifetime Access to Scale Your Store
A Personalised Audit of Your 90 Day Plan
Assistance to Implement Your Action Plan
Risk-Free Guarantee
Take Action & See Results!
$747 p/a access fee after first year (cancel anytime)
All prices are in USD.
Join Scale Your Store Today
Choose the package that works best for you and your business and you can be in the portal working on your first module TODAY.
SCALE YOUR STORE
$1,988
Full Scale Your Store program
Monthly Live Strategy Sessions
New Strategies Added Every Quarter
Downloadable Workbooks & Resources
Private Facebook Group
Access All Live Trainings and Updates
Convenient Online Portal
Personal Retail Strategy Session
Risk-Free Guarantee
12 months access
BONUS: Live Event Ticket (value $1500)
$747 p/a access fee after first year (cancel anytime)
All prices are in USD
Frequently Asked Questions
Q. What makes SYS different from a marketing course?
Scale Your Store is NOT a marketing course! Many students have spent a lot of money on marketing courses because they "think" marketing is their issue, only to find this "quick fix" provides nothing more than the same average results.
Without addressing their money, customers, sales and impact pillars they're simply marketing the same old rickety business. It's a bit like trying to put a shiny roof on a bunch of sticks instead of a strong foundation.
Q. Why do I need to know about all five pillars of my business?
Most business owners fall into one of two categories; those who think 'everything' is wrong in their business (which keeps them stuck doing nothing) or those who have thrown all their resources blindly at the one thing thinking it will be a silver bullet (which it never is!).
Assessing and addressing all the foundational pillars of your business means you can discover exactly what is and isn't working, so you can spend your time, money and energy changing only the things that will have the most impact on your profit and lifestyle.
Q. How long do I have access to Scale Your Store?
$497 x 4 payments (or $1497 single pay) will get you 12 months of access to Scale Your Store. This is not a one-and-done type of course that once it's created, it sits untouched for years. Scale Your Store is updated quarterly with topics requested by you, the retailer and is designed to be used every quarter to help you scale.
Q. What happens after 12 months? Do I need to buy Scale Your Store again?
Having access to ongoing strategies is the key to growing your business. When you purchase Scale Your Store, you will be agreeing to purchase a 12-month subscription to access the program. In 12 months' time, you will automatically be rebilled $747 for another 12 months’ access to the program.
You will continue on this subscription until you request to cancel which you can easily do by contacting us here.
.
Q. What if I want to cancel?
That's no problem at all! Simply contact us here at least 14 days before your annual payment is due and we'll cancel it for you.
Q. How soon do I get access to the training?
You get instant access to Scale Your Store! Just head over to your inbox after you purchase and get your login details.
Q. How long will it take to go through the training?
You can get through the modules in 1-2 hours. Most lessons are quick and to the point! But to get the most benefit from the training, you will have to implement what you’ve learned before you move on to the next module, so this will vary depending on your schedule. Modules are dripped on a weekly basis to give you time to work through each Pillar.
Q. Do I have to finish the program in 7 weeks?
We give you 12 months access so you can take your time to implement any or all of the strategies we go through PLUS you can go back and assess your business every quarter. As your business grows and evolves and your weak points change you can continue working on the pillars that are going to make the biggest difference.
Q. Do you guarantee I'll get results?
Short answer, YES! We provide you with the structure, the proven strategies, the framework and the access to my team, to facilitate change in your business. However, YOU need to do the implementation, the testing & measuring and the tracking. Those students who have made a serious commitment to working through each module and allowing themselves to be both vulnerable and fearless and have taken a CEO approach have seen exceptional results.
Q. Does this only work for eCommerce businesses?
Unlike many professionals working in the retail consultancy space, our team have experience running both brick and mortar, eCommerce AND product development businesses. We're passionate about providing strategies that bridge the divide between the three so you can harness the power of them all.
Q. Times are tough. What could you possibly teach me that will make any difference?
You're right, times are tough for many retailers. But we know for a FACT there are LOTS of customers out there with money to spend. Over the past twelve months, we've seen loads of retailers do an amazing job of selling to their people in a genuine, sensitive and passionate way and are proud to call many of them our students and clients.
Now more than ever you owe it to yourself to be ahead of the curve if you're going to build a business that's fit to face the future.
"This program is exactly what you've been looking for if you're a serious, ambitious retailer who is ready to dig deep, do the hard work and enjoy the rewards."
If you like skipping to the end, this is for you:
Scale Your Store is a comprehensive growth program based on 5 CORE PILLARS of retail success which can explode your sales and scale your retail business to 7-figures and beyond.
It's the only program I know of, that comes with a full money back guarantee if you don't get results
And if you want more than a training program, we suggest the Supercharge Mastermind, where you can get LIVE weekly coaching from Salena and get mentored to become a booming retail success!
If you like skipping to the end, this is for you:
Scale Your Store is a comprehensive growth program based on 5 CORE PILLARS of retail success which can explode your sales and scale your retail business to 7-figures and beyond.
It's the only program I know of, that comes with a full money back guarantee if you don't get results.
And if you want more than a training program, we suggest the Supercharge Mastermind
, where you can get LIVE weekly coaching from Salena and get mentored to become a booming retail success!
Join Scale Your Store Today
Don't let another year go past before you decide to take your business seriously.
Cashflow Friendly Payment Plan
$497
x 4 monthly payments
All prices are in USD.
Single Payment
$1 ,497
Save $491!
All prices are in USD.
Join Scale Your Store Today
Don't let another year go past before you decide to take your business seriously.
CASHFLOW FRIENDLY PAYMENT PLAN
$497
x 4 payments
** All prices are in USD.
SINGLE PAYMENT
$1,497
Save $491!
** All prices are in USD.
$747 p/a access fee after first year (cancel anytime)
All prices are in USD.