SCALE YOUR STORE

Ready to take your business to the next level?

YOU dream of building a profitable, scalable Retail or eCommerce business that creates a big impact.


WE have the knowledge, experience, tools, resources and support to make it happen.

SCALE YOUR STORE

Ready to take your

business to the

next level?

YOU dream of building a profitable, scalable Retail or eCommerce business that creates a big impact.


WE have the knowledge, experience, tools, resources and support to make it happen.

More Profit. Less Hustle.

Retail is one of the most rewarding but also the toughest businesses to be in.


Starting a retail business takes guts, tenacity, patience, creativity and the ability to lend your hand to almost anything.


Scaling a business requires an entirely different set of skills; clarity, vision, confidence, strategic planning focus and leadership. Without guidance and the right tools, many retailers find it hard to shift gears from "surviving mode" to "thriving mode", choosing instead to hustle harder and hope for the best.


Whether you want to bring your brand to more people, employ more staff, open a warehouse, launch a chain of stores or simply want to feel more in control of your future and pay yourself for all the hours you put into your business.


Scale Your Store can help you achieve the growth you're looking for; without becoming burnt out, overwhelmed or wasting years hustling and hoping.

More Profit. Less Hustle.

Retail is one of the most rewarding but also toughest businesses to be in.


Starting a retail business takes guts, tenacity, patience, creativity and the ability to lend your hand to almost anything and everything.


Scaling a business requires an entirely different set of skills; clarity, vision, confidence, strategic planning focus and leadership. Without guidance and the right tools, many retailers find it hard to shift gears from "surviving mode" to "thriving mode", choosing instead to hustle harder and hope for the best.


Whether you want to bring your brand to more people, employ more staff, open a warehouse, launch a chain of stores or simply want to feel more in control of your future and pay yourself for all the hours you put into your business.


Scale Your Store can help you achieve the growth you're looking for; without becoming burnt out, overwhelmed or wasting years hustling and hoping.

The Secret to Scaling Your Store

Successful retail and eCommerce brands know their business is about more than just marketing, just sales, or just customers.


Scale Your Store is a unique retail growth program that arms you with the critical knowledge, tools and strategies you need to assess and improve all FIVE core pillars of your brick+mortar or eCommerce business, with a holistic focus on increased profitability and growth.


No guesswork. No magic bullets. No quick fixes.


When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy and money on those that will create the most impact.


Time and time again.

The Secret to Scaling Your Store

Successful retail and eCommerce brands know business is about more than just marketing, just sales, or just customers.


Scale Your Store is a unique retail growth program that arms you with the critical knowledge, tools and strategies you need to assess and improve all FIVE core pillars of your brick+mortar or eCommerce business, with a focus on holistically increasing profitability and growth.


No guesswork. No magic bullets. No quick fixes.


When you know the role every pillar plays in your business, you are uniquely placed to focus your time, energy and money on those that will create the most impact.


Time and time again.

Is This The Answer You've Been Looking For?

Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful, profitable and future-facing business. Scale Your Store is right for...

Is This The Answer You've Been Looking For?

Whether you've been in business for 12-months or 12 years, Scale Your Store will help you get clear on what you need to do to run a successful, profitable and future-facing business.


Scale Your Store is right for...

Brick+Mortar Store Owners

Whether your a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!) Scale Your Store will help you reach a broader audience and expand your in store and online revenue streams.

eCommerce Store Owners

Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes, we've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers. We'd love to do the same for you.

Product Developers

From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills but also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.

Brick+Mortar Store Owners

Whether your a stand alone retail store or sell value add products in your service business (hello hairdressers, dentists, vets, allied health!) Scale Your Store will help you reach a broader audience and expand your in store and online revenue streams.

eCommerce Store Owners

Scale Your Store Alumni sell everything from party tooters to toothbrushes, Birthday cakes to baby clothes, we've helped their brands stand out in a busy marketing place, attract more dream customers and boost profitability with repeat and return buyers. We'd love to do the same for you.

Product Developers

From swimsuit designers to horse saddle manufacturers, Scale Your Store offers product developers a unique opportunity to develop and grow not only their own retail skills but also provides the tools to create enviable collaborative partnerships with wholesale and retail stockists.

"This program is exactly what you've been looking for if you're a serious, ambitious retailer who is ready to dig deep, do the hard work and enjoy the rewards."

"This program is exactly what you've been looking for if you're a serious, ambitious retailer who is ready to dig deep, do the hard work and enjoy the rewards."

Self Paced Online Learning

The Scale Your Store program is accessed through our convenient online training portal so you can complete your learning at home, at work or from your store or warehouse.


Modules are released weekly for seven weeks and include videos, downloadable resources, worksheets, a 1:1 strategy session and access to our Scale Your Store private Facebook group.


And because we know life (and customers) have a habit of getting in the way we give you lifetime access to the program so you can complete all the modules and then come back to implement them in your own time.


Plus you can use the tools to assess and optimise your business, time and time again.

Self Paced Online Learning

The Scale Your Store program is accessed through our convenient online training portal so you can complete your learning at home, at work or from your store or warehouse.


Modules are released weekly for seven weeks and include videos, downloadable resources, worksheets, a 1:1 strategy session and access to our Scale Your Store private Facebook group.


And because we know life (and customers) have a habit of getting in the way we give you lifetime access to the program so you can complete all the modules and then come back to implement them in your own time.


Plus you can use the tools to assess and optimise your business, time and time again.

Ready to change your business and your life?

ALL THE DETAILS

Program Breakdown

Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.

Focus on Your Growth

Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.

  • Comprehensive Retail Review
  • Personal 15-minute Retail Strategy session
  • Scale Your Store Roadmap

Manage your money

Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.

  • Foundational figures + profit health check
  • Inventory management and how it's impacting your profitability
  • The stress free way to make money on demand

Supercharge Your Sales

Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.

  • 5 game plans to boost sales
  • Simple hacks to optimse conversions online or in store
  • Sales psychology 101 and how to use it to your advantage

Attract Your Dream Buyers

Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.

  • Define your entire customer journey
  • Your secret weapon to catch, convert and keep your best customers
  • Using analytics and statistics to boost sales

Master Your Marketing

Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.

  • The power of marketing motivators and customer currency
  • Craft your marketing plan and budget
  • Know if your marketing is doing the heavy lifting and achieving results

Boost Your Success

Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!

  • Become a brand not just a store
  • Position yourself for maximum impact
  • Bonus brand audit and style guide template

Ready to change your business and your life?

ALL THE DETAILS

Program Breakdown

Scale Your Store includes seven core modules plus a 90-day planning module to help you confidently step up and take control of your business.

Focus on Your Growth

Assess your business against the Five Core Pillars of retail success then reverse engineer your growth road map, so you know what you need to focus on to get the fastest results.

  • Comprehensive Retail Review
  • Personal 15-minute Retail Strategy session
  • Scale Your Store Roadmap

SETTING YOURSELF UP

Where you are now is not where you're going...

  • Assess your whole business to see which pillar is holding you back.
  • Deep dive into where you're at right now; what's working, what's not and what needs to change.
  • Reignite your passion with big picture goals, visions and plans for the future.
  • Make a game plan for what needs to change so you can go from where you are now to where you dream of.
  • Meet with one of our professional retail strategists to create an action plan.

Manage your money

Discover the simple ways to track how money moves around your business so you can do more of what brings in the cash and less of what drains your bank account.

  • Foundational figures + profit health check
  • Inventory management and how it's impacting your profitability
  • The easy way to make money on demand

Supercharge Your Sales

Implement sales-boosting strategies that dramatically increase your revenue, so you can step OFF the cash flow rollercoaster and no longer use money as an excuse.

  • 5 game plans to boost sales
  • Simple hacks to optimise conversions online or in store
  • Sales psychology 101 and how to use it to your advantage

Attract Your Dream Buyers

Discover the right (and wrong) way to attract your Ultimate Customers, so they spend more, stay around longer and tell all their friends about you.

  • Define your entire customer journey
  • Your secret weapon to catch, convert and keep your best customers
  • Using analytics and statistics to boost sales

Master Your Marketing

Master your marketing by crafting a high-converting marketing plan including engaging, enticing and cost-effective emails, social media posts and advertising.

  • The power of marketing motivators and customer currency
  • Craft your marketing plan and budget
  • Know if your marketing is doing the heavy lifting and achieving

Boost Your Success

Take your business to the next level and discover how to be the brand that others look up to by becoming a leader in your industry. The future is YOURS!

  • Become a brand not just a store
  • Position yourself for maximum impact
  • Bonus brand audit and style guide template

Our Risk-Free Guarantee

We back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund within the first 14 days if you decide this course is not for you. Simply turn in your completed worksheets from the available modules within the 14-day window and tell us what didn't work.


We know if you put in the work, you'll get the results. If that doesn't happen, we'll happily refund your money.

Our Risk-Free Guarantee

We back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund within the first 14 days if you decide this course is not for you. Simply turn in your completed worksheets from the available modules within the 14-day window and tell us what didn't work.


We know if you put in the work, you'll get the results. If that doesn't happen, we'll happily refund your money.

When You Join Scale Your Store You'll Receive

7 Module SYS Program

Value $1,497

Templates & Tools

Value $997

Lifetime Course Access

Value $1,497

1:1 Strategy Session

$495

Retailer Community

Value $497

Self Paced Online Learning

Priceless

Free Live Rounds

Value $1,497

Risk-Free Guarantee

Priceless

Plus these BONUSES only when you join at Reed

Ticket to our exclusive event The Retail Academy Live

Value $1,500

Pay In Australian Dollars and save the exchange rate

Value $495

Three months of small group coaching with Salena

Value $3,000

30-minute Hot Seat session with our team

Value $997

When You Join Scale Your Store You'll Receive

7 Module SYS Program

Value $1,497

Templates & Tools

Value $997

Lifetime Course Access

Value $1,497

1:1 Strategy Session

$495

Retailer Community

Value $497

Free Live Rounds

Value $1,497

Self Paced Online Learning

Priceless

Risk-Free Guarantee

Priceless

Start Scale Your Store NOW for just $497*

Don't Just Take Our Word For It!

Scale Your Store changes businesses and lives. Imagine what it could do for you.

Find Out What Happened When Sarah from Lava Tribe Joined Scale Your Store and Faced Her Biggest Fear

How Scale Your Store Helped Steph Build a Retail Empire And Save Her Small Town...

"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone.


Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!


Instead of leaving people now come INTO our small town to shop at my store. In a few months I've gone to working 70+ hours a week to employing staff to run my entire business whilst I focus on setting up a second business next door. And I now head up our local Chamber of Commerce."


Stephanie, Gigis & Docs

Don't Just Take Our Word For It!

Scale Your Store changes businesses and lives. Imagine what it could do for you.

Find Out What Happened When Sarah from Lava Tribe Joined Scale Your Store and Faced Her Biggest Fear

How Scale Your Store Helped Steph Build a Retail Empire And Save Her Small Town...

"When I started Scale Your Store I was struggling to get customers to come through the doors; I realise now I was trying to be everything to everyone and nothing special to anyone.


Scale Your Store was instrumental in helping me make the changes I needed. And it changed my life!


Instead of leaving people now come INTO our small town to shop at my store. In a few months I've gone to working 70+ hours a week to employing staff to run my entire business whilst I focus on setting up a second business next door. And I now head up our local Chamber of Commerce."


Stephanie Mitchelle

Gigi & Docs

The Sooner You Start...

If you can answer yes to any of the following questions, you owe it to yourself not to wait another month, quarter or year to join Scale Your Store. The sooner your start the soon you can experience success.

Would you feel like yourself again if you could free up 5 - 10 hours a week that you spend working to hang out with your family or friends or do the other things you love instead...?

Would your profits skyrocket if you could attract 30, 40 or 50 new customers without constantly having sales or giving discounts...?

Would you feel like the future was less of a worry if you could learn how to stop thinking small and had the confidence to step up and take control of your business...?

The Sooner You Start

If you can answer yes to any of the following questions you owe it to yourself not to wait another month, quarter or year to join Scale Your Store. The sooner you start the soon you can experience success.

Would you feel like yourself again if you could free up 5 - 10 hours a week that you spend working to hang out with your family or friends or do the other things you love instead...?

Would your profits skyrocket if you could attract 30, 40 or 50 new customers without constantly having sales or giving discounts...?

Would you feel like the future was less of a worry if you could learn how to stop thinking small and had the confidence to step up and take control of your business...?

Hey there, I'm Salena...

I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.


I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.


If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.


Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.


I look forward to seeing you inside Scale Your Store.

Hey there, I'm Salena...

I've experienced first-hand what it feels like to transition from being an overwhelmed, overworked and underpaid shopkeeper, to leading a purposeful and profitable retail and eCommerce business.


I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.


If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.


Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.


I look forward to seeing you inside Scale Your Store.

Join Scale Your Store Today

Choose the package that works best for you and your business and you can be in the portal working on your first module TODAY.

SCALE YOUR STORE


$1,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free guarantee


All prices are in USD.

GST will be applied in Australia.


SCALE YOUR STORE +

6 Month Retail Accelerator Mentorship

$7,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free Guarantee
  • 90-minute 1:1 full strategy session and 90-day planning workshop
  • 6 months mentorship
  • 2 x 1:1 coaching calls over six months
  • Group Accountability sessions
  • Monthly training with industry professionals
  • Discounts on partner products
  • Weekly ask me anything sessions


All prices are in USD.

GST will be applied in Australia.

Join Scale Your Store Today

Choose the package that works best for you and your business and you can be in the portal working on your first module TODAY.

SCALE YOUR STORE


$1,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free guarantee


All prices are in USD.

GST will be applied in Australia.

SCALE YOUR STORE +

Million Dollar Mentorship

$7,497

  • Full Scale Your Store program
  • Downloadable workbooks & resources
  • Private Facebook group
  • Lifetime access
  • Access all live training
  • Convenient online portal
  • 15-minute retail strategy session
  • Risk-Free Guarantee
  • 90-minute 1:1 full strategy session and 90-day planning workshop
  • 2 x 1:1 coaching calls over six months
  • Group Accountability sessions
  • Monthly training with industry professionals
  • Discounts on partner products
  • Weekly ask me anything sessions


All prices are in USD.

GST will be applied in Australia.

"I started this [business] to spend more time with my kids but I've never spent less time with them... I've put everything in and am getting nothing in return. I'm ready for things to be different...."

"I started this [business] to spend more time with my kids but I've never spent less time with them... I've put everything into this and am getting nothing in return. I'm ready for things to be different...."

Frequently Asked Questions

Is there a difference between Scale Your Store and Scale Your Store LIVE?

Once or twice a year (depending on my capacity) I run a live version of Scale Your Store, including mentoring, coaching, live workshops and more.


But why wait? You can jump in now, work your way through the seven Scale Your Store modules at your own pace AND you will still get access to any Scale Your Store LIVE rounds that are held in the future - it's 100% win:win!



What makes SYS different from a marketing course?

Scale Your Store is NOT a marketing course! Many students have spent a lot of money on marketing courses because they "think" marketing is their issue, only to find this "quick fix" provides nothing more than the same average results.


Without addressing their money, customers, sales and impact pillars they're simply marketing the same old rickety business. It's a bit like trying to put a shiny roof on a bunch of sticks instead of a strong foundation.



Why do I need to know about all five pillars of my business?

Most business owners fall into one of two categories; those who think 'everything' is wrong in their business (which keeps them stuck doing nothing) or those who have thrown all their resources blindly at the one thing thinking it will be a silver bullet (which it never is!).


Assessing and addressing all the foundational pillars of your business means you can discover exactly what is and isn't working, so you can spend your time, money and energy changing only the things that will have the most impact on your profit and lifestyle.



Will I be able to use the tools in Scale Your Store for more than the time of the program?

100% Yes!! We give you lifetime access so you can take your time to implement any or all of the strategies we go through PLUS you can go back and assess your business time and time again. As your business grows and evolves and your weak points change you can continue working on the pillars that are going to make the biggest difference.



Do you guarantee I'll get results?

Short answer, No. Whilst we can provide you with the structure, the proven strategies and the framework to facilitate change in your business, only YOU can ensure you get results. Those students who have made a serious commitment to working through each module and allowing themselves to be both vulnerable and fearless have seen exceptional results.



Does this only work for eCommerce businesses?

Unlike many professionals working in the retail consultancy space, our team have experience running both brick and mortar, eCommerce AND product development businesses. We're passionate about providing strategies that bridge the divide between the three so you can harness the power of them all.



Times are tough. What could you possibly teach me that will make any difference?

You're right, times are tough for many retailers. But we know for a FACT there are LOTS of customers out there with money to spend. Over the past twelve months, we've seen loads of retailers do an amazing job of selling to their people in a genuine, sensitive and passionate way and are proud to call many of them our students and clients.


Now more than ever you owe it to yourself to be ahead of the curve if you're going to build a business that's fit to face the future.

Join Scale Your Store Today

Don't let another year go past before you decide to take your business seriously.

SCALE YOUR STORE

4 monthly payments of $497


All prices are listed in USD

SCALE YOUR STORE PLUS

$1497 + 6 payments $997


All prices are listed in USD

Join Scale Your Store Today

Don't let another year go past before you decide to take your business seriously.

SCALE YOUR STORE

4 monthly payments of $497


All prices are listed in USD

SCALE YOUR STORE PLUS

$7,497


All prices are listed in USD

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